Challenge
Lunar New Year, a significant and major holiday celebrated annually on “the strip” in Las Vegas, Caesars aspires to lead direct competitors in marketing with eye-catching creative that also focuses on the traditions of the holiday.

Solution
The Earth Dog was born, large blossoms surrounding her, warm firey colors to evoke passion, golds for luck in all things wealth, with beautiful markings on her face that captures movement and drama akin to traditional Chinese opera. These details are explored together to illustrate the various traits of this year’s lucky zodiac.

Role
Concepted, developed, and executed all visuals
Illustrations of elements/assets

This creative was part of the final two contenders in 2018 for Caesars Entertainment.

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