Challenge
Sometimes you just want to be cozy and gather your friends up for a close and casual dining experience. Located at the newly built Harrah’s Northern California, what’s better to set the tone for a new local casino than a warm and friendly dining experience? Louie Oliver’s got the recipe for a fun night out.

Solution
A soft and curvy script for the logo brings a more intimate and friendly touch with the use of warm and tasty colors to tie in the deliciousness of the food permeating throughout the whole creative. The feel-good copy reinforces the close atmosphere, just like a warm circle of friends.

Role
As a graphic designer, I contributed to multiple directions in the creative and logo while working closely with art directors and developing the art further with stakeholders until completion.

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